Base is a free service that allows you to post and share your content
online. Google hosts the content, assigning it a unique URL, and makes the
content searchable so that other users can find it. Your content also becomes
available in the main Google search results and other relevant Google
searches. It is an effective tool for reaching an online audience. When you
post your content, you can use labels (keywords)
and attributes (descriptive words or phrases that help
characterize the content) to tag the content, making it easier for
other users to find the content when they search Google Base.
About Google Base page
includes a description of Google Base (What is Google Base), Quick Facts,
Screenshots and a FAQ. In the FAQ you will learn about labels and attributes,
the types of information you can post, how to post your content, the benefits
of using Google Base, how to advertise your content using Google AdWords and
Google Base Editorial
Guidelines provide the rules for creating content on Google Base. Includes
rules regarding punctuation, capitalization, grammar and spelling,
unacceptable phrases (like “click here”) and more.
Google Base Program
Policies describe content that is disallowed on Google Base. For example,
your site must be working. If your site is not working or under construction,
you must pause your posting. Also, you cannot submit sites that promote
violence, illegal products or activities, gambling, bulk marketing, keyword
stuffing and more.
for uploading content to Google Base directly and for bulk uploading using
Base Help Center includes information about getting started, account
management, managing postings, trouble shooting, international postings, links
to the top five questions of the day and more.
Listing of all
Google Base entries labeled “events and activities.” At the top of the
results page, you can specify a location and you can select a date or a date
range. The Google Base will then list all the posted events and activities in
that area on the specified date(s), and a map marking the exact location of
each. Click on the balloons on the map to see the event details including
title, address and contact information. Click on the title of the event to go
to the Google Base page for the event.
Listing of all
Google Base entries labeled “vehicles.” Refine your search by model, year
new or used, color and more. This new service will allow Google Base to
compete directly with eBay automotive sales by allowing anyone selling their
car to reach a massive audience through Google. The Google Base service is
free—you do not pay Google to post the ad nor do you pay a percentage of the
Listing of all
Google Base entries labeled “people profiles.” This is a tremendous new
social networking site. You can search people profiles based on gender,
marital status, age, location, employer, occupation and more. You could use
this for anything from dating to finding new friends in your city to
networking with others in your industry or at a company where you hope to
work. People are already posting profiles with pictures.
Google Base Articles
Google Base” discusses how this new service will enable Google to compete
with localized services such as the Yellow Pages.
“Google Moves Off First Base” discusses how the launch of Google Base will
allow Google to compete in the classified advertising market.
“Google Base to Store
it All” discusses the new service and how some businesses are using it to
their advantage. For example, CareerBuilder.com uses the service to increase
the exposure of its job postings.
describes the Google Base service, how to upload your content, label and
tag it, and how Google Base fits into Google’s master plan. It also discusses
how this service could eventually compete with businesses like Monster.com and
entitled, “Google Launches Beta Version of Google Base.”
Announcement of Google Base posted on the official Google Blog. It
provides examples of some of the companies and organizations using the
Google Base service. For example, CollegeBoard.com is using Google Base to
reach students and parents searching for information about colleges and
universities, and the World Resources Institute is using Google Base to
distribute information about climate change and other environmental issues.
entitled “Poking at Google Base” discusses the current status of the
service and questions how it might be used, or abused, as it develops. One
concern raised in the entry is how the use of the tagging tools could be
abused. Another question the author has is how Google will handle any
copyright issues and if they will actively pursue complaints.
The author of this
blog on ZDNet discusses
some of the APIs he’d like to see for Google Base, such as ATOM feeds or a
way to tie-in Google Base and Google Maps.